Google Ads AGENCY · CERTIFIED PARTNER
Google Ads for B2B Manufacturers and Consumer Goods Brands.
No mass service. No trainee management. Only senior setups that deliver measurable leads and revenue within 90 days – or we'll honestly tell you that Google Ads is the wrong channel for you.
€4.2M
Managed AD Budget
180+
Campaign launched
since 2018
Google Partner
max 15
Accounts per year
If that sounds familiar
Most Google Ads accounts burn budget in the wrong places.
We see in almost every Audit The same patterns. You too?
„Our CPL is rising, but no one knows why.“
Conversion tracking is messy, attribution is unclear, PMax is a black box. Decisions are based on gut feeling.
„We're getting leads, but sales says the quality is bad.“
Keywords and target audiences are too broad. The campaign was never trained on the actual B2B buyer journey.
„Our agency is always on vacation when it gets important.“
You are one of 80 accounts with a mass agency. A junior briefly checks in every two weeks.
„We want to scale, but we don't dare.“
Without robust data and clean incrementality tests, any budget increase is a gamble.
What sets us apart
Three principles. No compromises.
01 / Focus
Only B2B manufacturers and consumer goods brands.
We say no to industries we don't understand in detail. However, we know the buyer's journey in industrial and consumer goods so well that we can set up campaigns in days that take others weeks.
02 / Seniors Only
Every campaign runs at a senior level.
No sharing with trainees after the kickoff. The consultant who builds your strategy is the same one who will be sitting at the table with you three months later.
03 / Transparency
Your account remains yours
You see every account step, every change, every bill from Google — in real-time dashboards. When you leave, you keep the account, the data, the learnings. No discussion.
Insight into the Playbook
We show how we work—not just that we work.
Two excerpts from our internal workflow that other agencies sell as „secret sauce.“.
01 · ACCOUNT-AUDIT-FRAMEWORK
12 points we check in every audit.
Before every setup — whether new or existing — these 12 checks are performed automatically and manually.
- Conversion Tracking Integrity (GTM + GA4)
- Consent Mode V2 Compliance
- Campaign Structure & Naming
- Negative Keyword Lists
- Audience-Signal Quality
- Budget Allocation vs. Performance
- Enhanced Conversions Setup
- Server-Side Tracking Check
- Keyword Match Type Ratio
- PMax Asset Group Segmentation
- Merchant Feed Health (E-commerce)
- Attribution Model & Window
02 · OPTIMIZATION RHYTHM
Our fixed rhythm per account.
No „we are continuously optimizing“ platitudes. Every account runs according to this exact rhythm.
DAILY
Anomaly Monitoring
Automated alerts for CPA, CTR, and conversion deviations > 20 %.
WEEKLY
Performance Review
Ad copy, Negative keywords, Audiences, Placement exclusions.
Bi-weekly
Regular meeting with you
30 Min. Video Call: Numbers, Decisions, Next Hypotheses.
MONTHLY
Strategy Sync
Budget reallocation, new campaign hypotheses, A/B test roadmap.
Quarterly
Deep Dive & Incrementality Test
Geo-lift or holdout tests, Marketing Mix Review.
We will provide the complete audit checklist as a PDF after the kickoff call.
The process
From the first email to a scaling campaign.
1
2
3
Weeks 1-3
Strategy & Setup
Tracking audit, GA4/GTM check, keyword cluster, campaign structure, creatives, negative keywords, conversion goals.
OUTPUT
Campaign blueprint, clean tracking, launch-ready account.
Weeks 4-8
Launch & Learning
Campaigns live, daily monitoring, implementing bid strategies, initial optimizations to ads and target audiences.
OUTPUT
First solid data, first optimization rounds, benchmark report.
From week 9
KVP & Scaling
Continuous improvement, monthly strategy meetings, A/B testing, budget reallocation, clean scaling paths.
OUTPUT
Growing ROAS, clear scaling basis, no budget waste.
References
What we've done for customers.
Three examples from the last 18 months. Figures verifiable upon request with context.
Tidying up instead of rebuilding
Campaign structure untangled, PMax fed with a clean feed, negative keyword lists reconfigured. Same budget, significantly better lead quality according to sales.
* Case study details in preparation · available upon request
From Shopping to Full-Funnel
Shopping-focused account supplemented with Demand Gen and YouTube campaigns, clean audience signals, incrementality measurement set up.
* Case study details in preparation · available upon request
Long-tail instead of generics
Highly relevant long-tail clusters instead of generic top keywords. Tight loop with sales for MQL→SQL feedback, monthly re-calibration.
* Case study details in preparation · available upon request
Customer testimonial
Honest, uncut, with numbers.
You are currently seeing a placeholder content of YouTube. To access the actual content, click on the button below. Please note that data will be passed on to third-party providers.
More informationWhat ultimately convinced us: We speak every two weeks with the senior who actually builds our campaigns—not with an account manager who delegates the work to a trainee.
Scope of services
All campaign types that are truly relevant in B2B and consumer goods.
Search Ads
Highly relevant keyword clusters with clear intent separation. Exact and phrase match instead of broad chaos. Clean negative lists.
Performance Max
PMax with clean asset groups, audience signals, and product feeds instead of a „set it and forget it“ setup. Including blacklisting.
Google Shopping
Merchant Feed Optimization, CSS Integration, Feed Rules, and Prioritized Shopping Structure for Maximum Margin.
Demand Generation
Visual campaigns for Discover, Gmail, and YouTube. For consumer goods and brand building in initial purchase phases.
YouTube Ads
Awareness and consideration campaigns with a clear hook structure. Sequencing, frequency caps, clean targeting layers.
Display & Remarketing
Segmented remarketing paths along the buyer journey. No 90-day spray and pray, but timed funnel stages.
Budget and Investment
What does a collaboration cost?
Honest answer: It depends on your strategy. Here's the basic logic so you can get an idea – we'll create the specific calculation in our initial consultation.
OUR RECOMMENDATION · ADVERTISING BUDGET
from €30
Daily budget
PROACTIVE CAMPAIGN
This means the algorithms have too little data to learn reliably. This is especially true for B2B accounts with longer buyer journeys and higher conversion values. PMax and Shopping often require significantly more.
Daily budget
from 30 €
X
Active Campaigns
n
X
Days
30
=
Monthly budget
individual
01 · Advertising Budget
It depends on your strategy.
The number of campaign types you need—Search, PMax, Shopping, Demand Gen, YouTube—depends on your goals, market, and product. We define the setup together before setting figures.
02 · Our Fee
Based on effort, not your campaign budget.
No commission on your ad spend. Our fee is based on the actual hours spent on strategy, setup, and ongoing support. After the initial consultation, you will receive a transparent cost calculation.
03 · Collaboration
Cancelable monthly, no strings attached.
No 12 or 24-month contract. You remain flexible, we remain committed. After the kickoff, you'll see from the results if the collaboration works for you.
15
Year
Why not a Google Premium Partner
We are deliberately limiting.
Becoming a Google Premium Partner is determined by total ad spend and number of clients — factors that almost inevitably lead to juniorization and standardization. We accept a maximum of 15 accounts per year so you don't disappear into an agency pipeline.
- No juniorization pressure due to scaling goals
- Deep industry expertise instead of generic best practices
- Direct responsibility with the senior who led the strategy discussion
- Rejection, if Google Ads is the wrong channel for you
Industry warning signs
6 red flags for Google Ads agencies.
If you see any of these patterns in an offer – be careful. Or end the conversation directly.
Provision on ad spend
Many agencies charge 10–20% of your advertising budget. This creates a direct incentive to maximize budgets—not to optimize performance.
With us
Fixed monthly fee. Your budget goes entirely to Google.
Agency as account owner
Some agencies set up the account in their own name. In case of separation, you will be left without history, data, and campaign structure.
With us
You are always the owner. When you exit, you keep everything.
12- or 24-month lock-in contracts
Long minimum contract terms are a sign of a lack of confidence in one's own performance. If you are dissatisfied, you just have to wait out the contract term.
With us
Can be canceled monthly. Optional 12-month plan with a 10% discount.
Reporting without a benchmark
„Your ROAS is 3.2 this month" means nothing without benchmarks, prior months, or budget context alongside it. Pure PDF aesthetics.
With us
Live dashboard with benchmarks, previous periods, and targets.
No dedicated senior contact person
„Your account is managed by our team" mostly means: A junior in the rotation pool. No context, no continuity.
With us
A senior who accompanies you from kickoff to scaling.
Commitments without numerical disclaimer
„"We guarantee a 300:1 ROAS" is unrealistic because the outcome depends on too many factors that no single agency can control (product, landing page, market, seasonality).
With us
Honest target corridors instead of impossible guarantees.
For headache savings
Not ready to talk yet?
Check your account yourself.
We'll provide you with our complete 12-point audit checklist as a PDF—the same criteria we use in every client audit.
- Tracking Integrity, Consent Mode, Server-Side
- Campaign Structure, Match Types, Negative Keywords
- PMax Asset Groups, Audience Signals, Feed Health
- Budget Allocation, Attribution, Incrementality
No newsletter. No sales pitch. Just the checklist in PDF format.
Strategy meeting
30 minutes. No sales pitch. Clear assessment.
You describe your situation, we'll tell you if and how we can help — and if not, who you should ask instead.
Bernd Kleinschrod
Senior Consultant & Managing Director
Experience
- 12+ years of online marketing, Senior Google Ads since 2018
Focus
- B2B manufacturers, consumer goods brands, DACH market
Teach
- Lecturer in SEO/GEO in the bvik course with TH Würzburg-Schweinfurt
What they get
- 30 min. direct assessment, no PDF theater, no slides with bullshit bingo
What they don't get
- Automated follow-up sequences, call center follow-up, appointment pressure
What they don't get
- Automated follow-up sequences, call center follow-up, appointment pressure
Google Partner
- GA4 Certified
- Scrum.org PSM
- Scrum.org PSM
Request appointment
We will get back to you within 24 hours with two appointment suggestions.
By submitting, you accept our privacy policy. No newsletter, no sharing.
Frequently Asked Questions
What we are asked most often.
What does collaborating with webraketen cost?
The amount of your investment depends on the strategy, number, and type of campaigns. As a starting point, we recommend a daily budget of at least €30 per active campaign, from which the monthly budget is derived along with your campaign strategy. We calculate our fee based on actual hours worked, not as a commission on your ad spend. After the initial consultation, you will receive a transparent cost breakdown.
Do you charge commission on ad spend?
No. We charge based on actual hours worked. Ad spend commission creates an incentive to maximize your budget — that would distort our recommendations. Your advertising budget goes entirely to Google; none of it comes to us.
How long does it take for Google Ads to deliver results?
Setup and clean tracking configuration take 1–3 weeks. First reliable data will be available after 4–6 weeks. Scaling decisions can realistically be made from month 3 onwards. Anything less is speculation based on insufficient data.
What minimum budget do you recommend per campaign?
As a rule of thumb, we recommend a daily budget of at least €30 per active campaign. Below this amount, the algorithms have too little data to learn reliably. The necessary monthly budget is then calculated as the number of active campaigns × €30 × 30 days — plus your strategy, which we will determine together during our initial consultation.
Who manages my account at webraketen?
Senior consultants only, with a minimum of 6 years of Google Ads experience. No trainees, no junior hand-offs after kickoff. The consultant who leads your strategy session will also be your point of contact in month 6.
What is the contract term?
Cancelable monthly, with no minimum term. We don't need to secure your commitment with a contract – the results will do that.
Will I get access to my own Google Ads account?
Yes. You remain the owner of the account. We work on your account, not on an agency pool. When you leave, you keep the account, the data, and all campaign learnings. No discussion, no data export fee.
What differentiates you from a Google Premium Partner?
Premium Partners must demonstrate high overall volume and a large number of customers. This almost inevitably leads to juniorization and standardized playbooks. We deliberately limit ourselves to 15 accounts per year and remain at the senior level. For pure high-volume e-commerce customers, a Premium Partner might be better – we will honestly tell you that.
Do you also work with Meta Ads, LinkedIn Ads, or SEO?
Yes. We are both an SEO and a paid agency. If Google Ads alone isn't the right approach, we combine it with Meta, LinkedIn, or organic channels. Channel selection follows the strategy, not the other way around.
READY FOR THE NEXT MISSION?
Either we deliver, or we tell you why not.
30-minute strategy session. No sales pitch, no follow-up chains. Just an honest assessment of your situation.