{"id":87017,"date":"2024-04-24T11:40:19","date_gmt":"2024-04-24T09:40:19","guid":{"rendered":"https:\/\/webraketen.space\/?page_id=87017"},"modified":"2026-05-28T11:59:45","modified_gmt":"2026-05-28T09:59:45","slug":"marketing-dashboards","status":"publish","type":"page","link":"https:\/\/webraketen.space\/en\/marketing-dashboards\/","title":{"rendered":"Marketing dashboards"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"87017\" class=\"elementor elementor-87017\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-mdSec e-con-full e-flex e-con e-parent\" data-id=\"mdSec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-mdBoot elementor-widget elementor-widget-html\" data-id=\"mdBoot\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"\/wp-content\/uploads\/wr-design\/webraketen-design.css?v=p115\"><script>document.body.classList.add('wr-app');<\/script><script src=\"\/wp-content\/uploads\/wr-design\/lucide-1.25.0.min.js\"><\/script><style>.wr-poaas *, .wr-poaas *::before, .wr-poaas *::after{box-sizing: border-box;}\n{scroll-behavior: smooth;}\n.wr-poaas{margin: 0; 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text-transform: uppercase; text-align: center;}\n.wr-poaas .poaas-cta__img::after{content: \"\"; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(126,42,90,.55), transparent 45%); pointer-events: none;}\n@media (max-width: 720px){.wr-poaas .ki-strip__in{grid-template-columns: 1fr; gap: 14px;}.wr-poaas .poaas-cta{grid-template-columns: 1fr;}.wr-poaas .poaas-cta__img{min-height: 240px;}.wr-poaas .poaas-cta__copy{padding: 48px 28px;}}.wr-poaas{width:100vw;margin-left:calc(50% - 50vw);overflow:hidden}.wr-poaas .hero__sub{margin:16px 0 0;font-family:\"Geist\",var(--wr-font-display);font-weight:600;font-size:clamp(17px,1.9vw,23px);color:var(--wr-magenta-glow);letter-spacing:.005em}.wr-poaas .md-split{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center;margin-top:6px}.wr-poaas .md-split .prose{max-width:none;margin-top:0}.wr-poaas .md-split__fig img{width:100%;height:auto;display:block;border-radius:14px;border:1px solid rgba(255,255,255,.1);box-shadow:0 20px 50px rgba(11,8,20,.4)}@media(max-width:860px){.wr-poaas .md-split{grid-template-columns:1fr;gap:26px}.wr-poaas .md-split--rev .md-split__fig{order:0}}.wr-poaas .section--dark .prose p{color:rgba(232,230,240,.82)}.wr-poaas .section--dark .prose p b,.wr-poaas .section--dark .prose p strong,.wr-poaas .section--dark .prose__h{color:#fff}.wr-poaas .section--dark .vlist li{color:rgba(232,230,240,.82)}.wr-poaas .section--dark .vlist b,.wr-poaas .section--dark .vlist strong{color:#fff}.wr-poaas .section--dark .vlist__tick{background:rgba(255,79,157,.16);color:var(--wr-magenta-glow)}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-mdBody elementor-widget elementor-widget-html\" data-id=\"mdBody\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wr-poaas\"><header class=\"hero\"><div class=\"hero__bg\"><div class=\"hero__grid-lines\"><\/div><\/div><div class=\"container hero__inner hero__inner--solo\"><div class=\"hero__copy\"><span class=\"eb eb--dark\"><span class=\"eb__no\">MD<\/span><span class=\"eb__rule\"><\/span><span class=\"eb__lbl\">KI &amp; Consulting<\/span><\/span><h1>Mit Marketing Dashboards die Power datenbasierter Entscheidungen nutzen<\/h1><p class=\"hero__sub\">Tsch\u00fc\u00df Zahlenchaos. Hallo Datenpower!<\/p><div class=\"hero__badges\"><span class=\"cert\"><span class=\"dot\"><\/span>Daten in Echtzeit<\/span><span class=\"cert\"><span class=\"dot\"><\/span>Alle Quellen, ein Ort<\/span><\/div><div class=\"hero__cta\"><a class=\"btn btn--primary\" href=\"\/missionsanfrage\/\">Beratung anfordern<\/a><a class=\"btn btn--ghost\" href=\"#vorteile\">Vorteile ansehen \u2192<\/a><\/div><\/div><\/div><\/header><section class=\"section section--light\"><div class=\"container\"><div class=\"shead reveal\"><span class=\"eb eb--light\"><span class=\"eb__no\">01<\/span><span class=\"eb__rule\"><\/span><span class=\"eb__lbl\">Was es leistet<\/span><\/span><h2>Was ein gutes Marketing Dashboard leistet<\/h2><\/div><div class=\"dcards dcards--2\"><article class=\"dcard reveal\"><span class=\"dcard__num\">\/\/ 01<\/span><h3 class=\"tight\">Daten effizient analysieren<\/h3><p>Ein gutes Dashboard zeigt auf einen Blick die entscheidenden Zahlen und Werte.<\/p><div class=\"dcard__accent\"><\/div><\/article><article class=\"dcard reveal\"><span class=\"dcard__num\">\/\/ 02<\/span><h3 class=\"tight\">Relevante KPIs identifizieren<\/h3><p>Welche KPIs sind wirklich relevant? Was sind sekund\u00e4re Kennzahlen?<\/p><div class=\"dcard__accent\"><\/div><\/article><article class=\"dcard reveal\"><span class=\"dcard__num\">\/\/ 03<\/span><h3 class=\"tight\">Mehrere Quellen an einem Ort<\/h3><p>Schluss mit Datenchaos. Alle Datenquellen \u00fcbersichtlich an einem Ort.<\/p><div class=\"dcard__accent\"><\/div><\/article><article class=\"dcard reveal\"><span class=\"dcard__num\">\/\/ 04<\/span><h3 class=\"tight\">Transparente Ergebnisse f\u00fcr alle Stakeholder<\/h3><p>Berichte, die Gesch\u00e4ftsf\u00fchrung, Marketing und Vertrieb gleicherma\u00dfen verstehen \u2014 gleiche Zahlen f\u00fcr alle, klare Verantwortlichkeiten.<\/p><div class=\"dcard__accent\"><\/div><\/article><\/div><\/div><\/section><section class=\"section section--dark\"><span class=\"glow-tr\"><\/span><div class=\"container\"><div class=\"shead reveal\"><span class=\"eb eb--dark\"><span class=\"eb__no\">02<\/span><span class=\"eb__rule\"><\/span><span class=\"eb__lbl\">Das Problem<\/span><\/span><h2>Effizienz im Marketing steigern durch benutzerfreundliche Dashboards<\/h2><\/div><div class=\"md-split reveal\"><div class=\"md-split__body\"><div class=\"prose\"><p>Reportings im Marketing k\u00f6nnen oftmals m\u00fchsam und zeitraubend sein. Unklare KPIs und Daten aus unterschiedlichen Quellen f\u00fchren zu komplizierten Analysen. Es werden\u00a0<strong>\u00c4pfel mit Birnen verglichen<\/strong>\u00a0und die\u00a0<strong>falschen KPIs analyisert<\/strong>. Mit verheerenden Folgen: Die un\u00fcbersichtliche Faktenlage f\u00fchrt zu\u00a0<strong>Fehlentscheidungen\u00a0<\/strong>und<strong>\u00a0ineffizienten Kampagnen<\/strong>\u00a0im Marketing.<\/p><p>Mit \u00fcbersichtlichen Marketing Dashboards lassen sich \u00fcbersichtliche Darstellungen der aktuellen Sachlage jederzeit\u00a0<strong>in Echtzeit<\/strong>\u00a0abrufen. Dadurch k\u00f6nnen sehr schnell datenbasierte Entscheidungen getroffen werden, um Strategien dynamisch zu optimieren.<\/p><p>Die\u00a0<strong>Effizienz im Marketing steigt<\/strong>: Analysen erfolgen schneller und die Marketingaktivit\u00e4ten werden zielgenau ausgerichtet.<\/p><\/div><\/div><div class=\"md-split__fig\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/04\/grafik_marketing_dashboard.webp\" alt=\"\" loading=\"lazy\"><\/div><\/div><\/div><\/section><section class=\"section section--light\"><div class=\"container\"><div class=\"shead reveal\"><span class=\"eb eb--light\"><span class=\"eb__no\">03<\/span><span class=\"eb__rule\"><\/span><span class=\"eb__lbl\">Die richtigen KPIs<\/span><\/span><h2>Die richtigen KPIs ausw\u00e4hlen und messen<\/h2><\/div><div class=\"prose reveal\"><p>Ein h\u00e4ufiges Problem ist die\u00a0<strong>Auswahl der falschen KPIs<\/strong>. Grund daf\u00fcr ist meist ein Mangel an Klarheit \u00fcber die strategischen Ziele und welche Kennzahlen mit den Zielen am besten korrelieren.<\/p><p>So werden KPIs festgelegt, die zwar leicht verf\u00fcgbar sind, aber hinsichtlich der strategischen Ziele \u00fcber keinerlei Aussagekraft verf\u00fcgen.<\/p><p>Daher ist es wichtig, die richtigen KPIs f\u00fcr das Marketing Dashboard sorgf\u00e4ltig zu evaluieren. Nur so l\u00e4sst sich sicherstellen, dass diese mit den Zielen \u00fcbereinstimmen.<\/p><p>Ansonsten werden die falschen Zahlen betrachtet und daraus fehlerhafte Schlussfolgerungen gezogen. Diese Fehlentscheidungen k\u00f6nnen die Ziele eines Unternehmens gef\u00e4hreden.<\/p><p>Wir unterst\u00fctzen in der Konzeptionsphase bei der Auswahl der richtigen KPIs \u2013 damit das Marketing Dashboard nicht schon zu Beginn zum Scheitern verurteilt ist.<\/p><\/div><\/div><\/section><section class=\"section section--dark\"><span class=\"glow-bl\"><\/span><div class=\"container\"><div class=\"shead reveal\"><span class=\"eb eb--dark\"><span class=\"eb__no\">04<\/span><span class=\"eb__rule\"><\/span><span class=\"eb__lbl\">Datenquellen<\/span><\/span><h2>Daten aus verschiedenen Quellen im Marketing Dashboard aggregieren<\/h2><\/div><div class=\"md-split md-split--rev reveal\"><div class=\"md-split__fig\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/04\/marketing-dashboard-quellen.jpg.webp\" alt=\"\" loading=\"lazy\"><\/div><div class=\"md-split__body\"><div class=\"prose\"><p>Die Aggregation von Daten aus unterschiedlichen Quellen hilft dabei, ein umfassendes Bild von Erfolg und Misserfolg der Marketingaktivit\u00e4ten oder des Kundenverhaltens zu bekommen.<\/p><p>Erst wenn alle Daten\u00a0<strong>entlang der der Customer Journey<\/strong>\u00a0im Marketing Dashboard sichtbar sind, k\u00f6nnen die vielschichtigen Zusammenh\u00e4nge erkannt werden. So k\u00f6nnen wir\u00a0<strong>fundierte Entscheidungen<\/strong>\u00a0treffen und zielgerichtete Strategien entwickeln.<\/p><p>Datensilos, Fragmentierungen, Inkonsistenzen oder Datenschutzfragen sind hier h\u00e4ufige H\u00fcrden.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"section section--light\" id=\"vorteile\"><div class=\"container\"><div class=\"shead reveal\"><span class=\"eb eb--light\"><span class=\"eb__no\">05<\/span><span class=\"eb__rule\"><\/span><span class=\"eb__lbl\">Vorteile<\/span><\/span><h2>Vorteile eines Marketing Dashboards<\/h2><\/div><div class=\"prose reveal\"><ul class=\"vlist\"><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Datenvisualisierung:<\/strong>\u00a0\u00dcbersichtliche Darstellung von Daten um komplexe Informationen schnell zu erfassen.<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Echtzeit-Analysen:<\/strong>\u00a0Schnelle Reaktion auf aktuelle Entwicklungen und Trends.<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Datenkonsolidierung:<\/strong>\u00a0Ganzheitlicher Blick auf die Marketingaktivit\u00e4ten.<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Leistungsvergleich:<\/strong>\u00a0Verschiedene Marketingkan\u00e4le und -kampagnen miteinander vergleichen, um Effektivit\u00e4t zu bewerten und Ressourcen optimal einzusetzen.<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Zielkontrolle:<\/strong>\u00a0Kontrolle von KPIs und Zielen zur kontinuierlichen Adaptierung.<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Datenbasierte Entscheidungen:<\/strong>\u00a0Marketing-Dashboards liefern fundierte Daten, auf deren Grundlage strategische und taktische Entscheidungen getroffen werden k\u00f6nnen.<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Zeitersparnis:<\/strong>\u00a0Automatisierte Berichtserstellung sparen Marketingteams wertvolle Zeit.<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Benutzerdefinierte Berichte:<\/strong>\u00a0Marketing-Dashboards lassen sich individuell anpassen, sodass verschiedene Stakeholder genau die f\u00fcr sie jeweils relevanten Informationen erhalten.<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Identifikation von Chancen und Risiken:<\/strong>\u00a0Chancen f\u00fcr Wachstum und Risiken fr\u00fchzeitig erkennen.<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Transparenz und Zusammenarbeit:<\/strong>\u00a0Zugriff auf einheitliche Daten im Dashboard erh\u00f6ht Transparenz in Teams und erleichtert die Zusammenarbeit.<\/span><\/li><\/ul><\/div><\/div><\/section><section class=\"section section--dark\"><div class=\"container\"><div class=\"shead reveal\"><span class=\"eb eb--dark\"><span class=\"eb__no\">06<\/span><span class=\"eb__rule\"><\/span><span class=\"eb__lbl\">Unsere Leistungen<\/span><\/span><h2>So k\u00f6nnen wir helfen \u2013 Unsere Leistungen<\/h2><\/div><div class=\"prose reveal\"><p>Unterst\u00fctzung bei der Erstellung eines Marketing-Dashboards durch uns als Experten. So l\u00e4sst sich wertvolle Zeit sparen und\u00a0<strong>g\u00e4ngige Fehler werden vermieden.<\/strong>\u00a0Fehler in der Konzeption und Umsetzung k\u00f6nnen sonst sp\u00e4ter zu\u00a0<strong>falschen Schlussfolgerungen und Fehlentscheidungen<\/strong>\u00a0f\u00fchren.<\/p><p>Gerne unterst\u00fctzen wir bei diesen Punkten:<\/p><ul class=\"vlist\"><li><span class=\"vlist__tick\">\u2713<\/span><span><b>Definition von Ziele und Adressaten:\u00a0<\/b>Welche KPIs sind wichtig? Welche Fragen sollen beantwortet werden?<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Konzeption und Wireframing:<\/strong>\u00a0Wie sollen die Daten visualisiert werden? Welche Elemente und Funktionen sollen enthalten sein?<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Datenquellen und Schnittstellen festlegen:<\/strong>\u00a0Welche Tools und Plattformen liefern die relevanten Daten? \u00dcber welche Schnittstellen k\u00f6nnen die Daten abgefragt werden?<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Toolauswahl:<\/strong>\u00a0Welches Tool erf\u00fcllt unsere Anforderungen hinsichtlich Funktionalit\u00e4t, Datenintegration und Benutzerfreundlichkeit?<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Dashboard bauen:<\/strong>\u00a0Datenquellen integrieren (ggf. Schnittstellenprogrammierung falls n\u00f6tig), visuelle Darstellung ausgestaltung und interaktive Funktionen implementieren.<\/span><\/li><li><span class=\"vlist__tick\">\u2713<\/span><span><strong>Inspect &amp; Adapt:<\/strong>\u00a0Bew\u00e4hrt sich das Marketing Dashboard in der Praxis?<\/span><\/li><\/ul><\/div><\/div><\/section><section class=\"poaas-cta\" id=\"kontakt\"><div class=\"poaas-cta__copy\"><span class=\"eb eb--dark\"><span class=\"eb__no\">\u2192<\/span><span class=\"eb__rule\"><\/span><span class=\"eb__lbl\">N\u00e4chster Schritt<\/span><\/span><h2>Bereit f\u00fcr ein Marketing Dashboard?<\/h2><p>Jetzt kostenloses Strategiegespr\u00e4ch bei Senior-Berater anfordern.<\/p><div><a class=\"btn btn--primary\" href=\"\/missionsanfrage\/\">Beratung anfordern \u2192<\/a><\/div><\/div><div class=\"poaas-cta__img\"><\/div><\/section><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Erlebe mit Marketing Dashboards die Power datenbasierter Entscheidungen Tsch\u00fc\u00df Zahlenchaos. Hallo Datenpower! Daten effizient analysieren Ein gutes Dashboard zeigt auf einen Blick die entscheidenden Zahlen und Werte. Relevante KPIs identifzieren Welche KPIs sind wirklich relevant? Was sind sekund\u00e4re Kennzahlen? Mehrere Quellen an einem Ort Schluss mit Datenchaos. Alle Datenquellen \u00fcbersichtlich an einem Ort. Transparente Ergebnisse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-87017","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/webraketen.space\/en\/wp-json\/wp\/v2\/pages\/87017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webraketen.space\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/webraketen.space\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/webraketen.space\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webraketen.space\/en\/wp-json\/wp\/v2\/comments?post=87017"}],"version-history":[{"count":11,"href":"https:\/\/webraketen.space\/en\/wp-json\/wp\/v2\/pages\/87017\/revisions"}],"predecessor-version":[{"id":89144,"href":"https:\/\/webraketen.space\/en\/wp-json\/wp\/v2\/pages\/87017\/revisions\/89144"}],"wp:attachment":[{"href":"https:\/\/webraketen.space\/en\/wp-json\/wp\/v2\/media?parent=87017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}