AI & Consulting
Design Sprint Agency — we guide teams through a Design Sprint
In five days from idea to tested prototype — using the Google Ventures method.
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First strategy meeting
Clarify whether a design sprint is the right format for your question.
- 5 days to tested prototype
- Method from Google Ventures (Jake Knapp)
- Qualitative feedback from real users
5 Days
To the tested prototype
Google Ventures
Jake Knapp's Method
360°
Support in the sprint
AI-backed
More variants to test
These brands trust us
If that sounds familiar
A design sprint shortens discussions.
He involves potential customers early on — and compresses several months of work into a few days.
We all know them: lengthy brainstorming meetings with protracted discussions without concrete results.
Person A: „I believe...“
I, on the contrary, think...„
And everyone may be right in their own way. But instead of working, the Discussions in length.
Or even better: An MVP was declared. A Minimum Viable Product, which, after several months of conception and development, is still not on the market.
And after the launch, you often realize that you misses the target audience has.
A design sprint effectively shortens discussions, involves potential customers at an early stage and compresses several months of work into just a few days. In this way Save time & money!
It does not matter whether existing products are improved or new products are introduced. Even processes can be improved or marketing ideas tested.
With a design sprint, qualitative feedback can be collected within a very short time. Instead of spending weeks or months working on products and ideas, you can in the shortest possible time determine whether you are on the right track - or not.
„With webraketen, we have innovative idea generators and method experts by our side. Thanks to their 360° support during our design sprints, we were able to derive concrete solutions from complex challenges.“
What a sprint brings
From idea to tested prototype in one week
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Testing new ideas
Building a minimum viable product can take many weeks. With a design sprint, new ideas can be tested in just one week without risk.
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Improve what already exists
Improve customer satisfaction with existing products using a tested prototype – and thus sustainably increase sales.
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Results instead of discussions
A design sprint creates results. Discussions are steered in target-oriented directions and scarce time is used effectively.
This is how we help
How we can help
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Sprint preparation
We take care of the sprint preparation: defining the right challenge, putting together the team, contacting experts, clarifying organizational matters and much more. With good preparation, we ensure that the sprint can be carried out smoothly and in a targeted manner.
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Sprint moderation
The facilitator has many tasks during the sprint: Explaining exercises, moderating discussions, adhering to timeboxes, looking after the well-being of the group and much more. They constantly take notes, keep an eye on the big picture and contribute their experience from numerous design sprints to ensure successful and targeted group work.
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Prototyping & user testing
Sometimes there is simply not enough time for this during a sprint. On request, we can take on prototyping and user testing to put the theories through their paces.
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Follow-up & Post-event activities
We document the results: from the sprint challenge to the long-term goal and sprint questions, up to the prototype and participant feedback. This allows all stakeholders and interested parties to transparently understand everything. We also provide recommendations for further project progress.
When it suits
In these cases, a design sprint is the right choice
Numerous companies trust the method and have successfully implemented it: Google, Slack, Bosch, Airbnb, Medium, Daimler, LEGO, Facebook, Volkswagen, Kärcher, Uber, the United Nations, Dropbox, McKinsey, IDEO, the New York Times, and many, many more. The Design Sprint method was developed at Google by Jake Knapp.
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An existing product is to be improved
Whether in large corporations or nimble start-ups: anyone who wants to improve an existing product in a low-risk and cost-effective way should consider a design sprint.
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A product idea is in the pipeline
A Minimum Viable Product is quickly declared. However, it often takes months from the initial idea to implementation. The basic concept of an MVP is correct. In practice, a lot of time is lost before initial insights are available. A Design Sprint saves a lot of money here.
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Project status: It's complicated.
Left or right? And then black or white? And in small or large? The more complex the questions become, the more complex and risky a project becomes. A design sprint provides clarity in advance.
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The stakes are high
Let's assume the potential solution fails. What impact would that have on the business? This includes investment and opportunity costs. Even with medium-sized impacts, a Design Sprint is worthwhile by minimizing project risks.
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We are moving in unknown galaxies
With a design sprint, you can move unerringly through new or changing markets. Digitalization has brought about change in almost all industries. Car manufacturers, publishers and even public institutions are feeling the effects.
The process
Here's how a Design Sprint works
Five days, a clear roadmap — from question to tested prototype. Developed at Google Ventures, facilitated by us.
Understand
The team maps out the problem, gathers expert knowledge, and defines the long-term goal and sprint questions. In the end, it's clear which part of the challenge will be solved in the sprint.
Sketch
Existing solutions provide inspiration (Lightning Demos). Afterward, each team member silently and systematically develops their own solution sketches—no group discussion, no loudest voice.
Decide
All sketches will be judged anonymously. The Decider will choose the strongest solution, from which a storyboard will be created as a blueprint for the prototype.
Prototype
In one day, a realistic product facade is created — just real enough for honest feedback. In parallel, the test guide is prepared.
Test
Five interviews with real users from the target group. The reaction patterns show what works – and which next steps are worthwhile.
Moderation
Who leads your Design Sprint
Bernd Kleinschrod
A Design Sprint lives or dies by its facilitation. Bernd isn't a theorist who explains models: he's the compass when discussions get heated and the anchor when focus is lost. He facilitates as an equal because he bears the „scars of practical experience“ himself.
- The incorruptible view from the outside: As an external facilitator, Bernd is not entangled in internal structures. He sees the blind spots, asks the uncomfortable questions, and immediately recognizes when discussions go off track.
- Experience from both worlds: As an agency owner, he understands the management's perspective, which wants to see results, as well as the challenges teams face in their day-to-day operations.
- Structure junkie with target guarantee: As a facilitator, he ensures that no one gets lost in the details and that the main thread is maintained – consistently leading to a result that holds up in practice.
- Empathic provocateur: He senses the team's dynamics, moderates with tact — and isn't afraid to address the difficult issues when a decision is being sidestepped.
- Focus Guarantee His claim is that at the end of the sprint week, not only a tested prototype will be ready, but also the clarity and energy for direct implementation of the insights.
„I don't bring ready-made solutions for your business - but I bring the system and practical experience to extract the best solutions from your team. My goal is achieved when your team knows exactly what to do and why at the end of the sprint week.“
Frequently Asked Questions
Design Sprint Questions.
A Design Sprint takes five days: Monday Understand and Define Target, Tuesday Sketch Solutions, Wednesday Decide and Build Storyboard, Thursday Develop Prototype, Friday Test with Real Users. At the end, you have a tested prototype and evaluated user feedback.
The core team is present for the entire sprint week — this exact focus is what makes the method so fast. We handle all the preparation and follow-up. The Decider doesn't need to be present the entire time, but at the decision points.
Ideally, there should be five to seven people.
It depends on the scope: pure moderation, complete preparation, prototyping and user testing—or the full package. A free strategy session will clarify your needs, followed by a transparent quote with no hidden costs.
Yes. With digital whiteboards and clear video moderation, a sprint can be conducted entirely remotely or hybrid — the method remains the same. In person, the energy in the room is often even higher.
This is also a win: The team has learned in five days what would normally have taken months of development. The interviews almost always show which part of the idea is working and where adjustments need to be made—this leads to the next, much more confident step.
References
Here's what customers say about our moderation
„Before the workshop, meetings were sometimes a political minefield. Everyone had a different idea of what the priorities were. The strategy workshop didn't solve that by making everyone happy, but by giving a clear direction that no one could escape anymore.“
„We had too many opinions and too few resources. After two days, it was finally clear what we were really working towards, what success specifically means, and what we consciously would no longer do. This ended discussions and we finally got to implementation.“
Mission · Design Sprint
Together for the first Design Sprint
After only 5 days, a tested prototype and many new insights exist. This saves valuable time and avoids unnecessary investments. An initial strategy meeting clarifies whether a Design Sprint is the right format.