Google Ads · B2B · DACH
Google Ads for B2B Manufacturers and Consumer goods brands.
No mass care. No trainee management. Only senior setups that deliver measurable leads and revenue after 90 days — or we'll honestly tell you that Google Ads is the wrong channel for you.
Free · No Newsletter
Free Google Ads Account Audit
4.2Million Euro
Managed Ad Budget
180+
Campaign launched
2018
Google Partner since
12 /Year
Maximum number of customers
If that sounds familiar
Most accounts burn budget in the same places.
We see the same four patterns in almost every audit. Do you see them too?
Tracking-Blackbox
Conversion tracking is messy, attribution is unclear, PMax is a black box. Decisions are based on gut feeling.
Too broad target audiences
Keywords and audiences are too generic. The campaign was never focused on the actual Buyer's Journey I am trained in B2B.
80 Accounts per Advisor
Your account is one of 80.
Scaling as gambling
Without reliable data and clean incrementality tests, any budget increase is a slot machine with a ROAS button.
Three principles
Three principles. No compromises.
// 01
Only B2B manufacturers and consumer goods brands.
We say no to industries we don't understand in detail. However, we know the buyer's journey in industrial and consumer goods so well that we can set up campaigns in days that take others weeks.
// 02
Every campaign runs at a senior level.
No further sharing with trainees after the kickoff. The consultant building your strategy is the same one who will be sitting at the table with you three months later.
// 03
Your account remains yours.
You can see every account action, every change, and every invoice from Google—all in real-time dashboards. When you leave, your account, data, and insights remain yours. No questions asked.
Methodology · disclosed
We show how we work—not just that we work.
Two excerpts from our internal workflow that other agencies sell as „secret sauce.“.
12 points we check in every audit.
Before every setup — whether new or existing — these 12 checks are performed automatically and manually.
- Conversion Tracking Integrity (GTM + GA4)
- Enhanced Conversions Setup
- Consent Mode V2 Compliance
- Server-Side Tracking Check
- Campaign Structure & Naming
- Keyword Match Type Ratio
- Negative Keyword Lists
- PMax Asset Group Segmentation
- Audience-Signal Quality
- Merchant Feed Health (E-commerce)
- Budget Allocation vs. Performance
- Attribution Model & Window
Our fixed rhythm per account.
No „we continuously optimize“ jargon. Every account runs according to this exact rhythm.
Daily
Anomaly MonitoringAutomated alerts for CPA, CTR, and conversion deviations > 20 %.
Weekly
Performance ReviewAd copy, Negative keywords, Audiences, Placement exclusions.
Every 2 weeks.
Regular Meeting with You All30-Minute Video Call: Numbers, Decisions, Next Hypotheses.
Monthly
Strategy SyncBudget reallocation, new campaign hypotheses, A/B test roadmap.
Quarterly
Deep Dive & IncrementalityGeo-Lift or Holdout Tests, Marketing Mix Review.
Process
From the first email to a scaling campaign.
1
Strategy & Setup
Tracking audit, GA4/GTM check, keyword cluster, campaign structure, creatives, negative keywords, conversion goals.
2
Launch & Learning
Campaigns live, daily monitoring, implementing bid strategies, initial optimizations to ads and target audiences.
3
KVP & Scaling
Continuous improvement, monthly strategy meetings, A/B testing, budget reallocation, clean scaling paths.
4
Transparency
Always access to the dashboard with an overview of currently running campaigns and results.
Cases · 18 Months
What we've done for customers.
Three examples from the last 18 months. Figures verifiable upon request with context.
Tidying up instead of rebuilding
Campaign structure untangled, PMax fed with a clean feed, negative keyword lists reconfigured. Same budget, significantly better lead quality according to sales.
From Shopping to Full-Funnel
Shopping-focused account supplemented with Demand Gen and YouTube campaigns, clean audience signals, incrementality measurement set up.
Long-tail instead of generics
Highly relevant long-tail clusters instead of generic top keywords. Tight loop with sales for MQL→SQL feedback, monthly re-calibration.
Campaign Types
All campaign types that are truly relevant in B2B and consumer goods.
Search Ads
Highly relevant keyword clusters with clear intent separation. Exact and phrase match instead of broad chaos. Clean negative lists.
Performance Max
PMax with clean asset groups, audience signals, and product feeds instead of a „fire and forget“ setup. Including blacklisting.
Google Shopping
Merchant Feed Optimization, CSS Integration, Feed Rules, and Prioritized Shopping Structure for Maximum Margin.
Demand Generation
Visual campaigns for Discover, Gmail, and YouTube. For consumer goods and brand building in initial purchase phases.
YouTube Ads
Consciousness- and Consideration campaigns with a clear hook structure. Sequencing, frequency caps, clean targeting layers.
Display & Remarketing
Segmented remarketing paths along the buyer journey. No 90-day spray and pray, but timed funnel stages.
Terms and conditions
What does a collaboration cost?
Honest answer: It depends on your strategy. Here’s the basic logic to help you understand—we’ll work out the specific calculations during our initial consultation.
// 01
Stick to your strategy.
The number of campaign types you need—Search, PMax, Shopping, Demand Gen, YouTube—depends on your goals, market, and product. We’ll define the setup together before setting any numbers.
// 02
Based on effort, not ad spend.
No commission on your advertising budget. Our fee is based on the actual hourly effort for strategy, setup, and support. After the initial consultation, you will receive a transparent calculation.
// 03
Cancelable monthly, no strings attached.
No 12- or 24-month contract. You stay flexible, we remain committed. After the kickoff, you'll see the results and whether the collaboration works for you.
Anti-Pattern
6 Red Flags for Google Ads Agencies.
If any of these patterns show up in an offer—be cautious. Or end the conversation right away.
// FLAG 01
Provision on ad spend
Many agencies charge 10–20% of your advertising budget. This creates a direct incentive to maximize budgets—not to optimize performance.
// FLAG 02
Agency as account owner
Some agencies set up the account in their own name. When you split up, you'll be left without history, data, and campaign structure.
// FLAG 03
12- or 24-month lock-in contracts
Long minimum terms are a sign of a lack of confidence in your own performance. If you're dissatisfied, you'll just sit out the term.
/* FLAG 04 */
Reporting without a benchmark
„Your ROAS is 3.2 this month" says nothing if there's no benchmark, no previous month, and no budget context next to it. Pure PDF aesthetics.
// FLAG 05
No dedicated senior contact person
„Your account is managed by our team“ usually means: a junior employee in a rotation pool. No context, no continuity.
// FLAG 06
Commitments without numerical disclaimer
„"We guarantee a 300 % ROAS" is not credible because the outcome depends on too many factors that no single agency can control.
Self-Audit · PDF
Not ready for a conversation yet.
We're giving you our complete 12-point audit checklist as a PDF — the same criteria we use in every client audit.
- Tracking Integrity, Consent Mode, Server-Side
- Campaign Structure, Match Types, Negative Keywords
- PMax Asset Groups, Audience Signals, Feed Health
- Budget Allocation, Attribution, Incrementality
30 Min · No Sales Pitch
30 minutes. No sales pitch. Clear assessment.
You describe your situation, and we'll let you know if and how we can help—and if not, who you should ask instead.
- Experience
- 20+ years of online marketing, Senior Google Ads since 2018.
- Focus
- B2B manufacturers, consumer goods brands, DACH region.
- Teach
- Lecturer in SEO and GEO at the BVIK (German Federal Association for Industrial Communication).
- What You'll Get
- 30 Min. direct assessment. No PDF theater, no slides with bullshit bingo.
- Not included
- Automated follow-up sequences, call center follow-up, appointment pressure.
Request appointment
We will contact you within 2 business days with two appointment suggestions.
Mission · Google Ads
Either we'll deliver—or we'll tell you why not.
A 30-minute strategy session. No sales pitch, no follow-up emails. Just an honest assessment of your situation.
