Keyword research & Strategy
More traffic with the right keywords — for SEO and SEA. We find the terms your target audience is really searching for and prioritize them based on data.
Free · Non-binding
Keyword Potential Check
- Prioritized Keyword List
- Search Volume & Competition per Keyword
- Keyword mapping on demand
- Senior consulting, no junior team
20+ Years
SEO experience
about 795 €
Keyword research
100 %
Transparent Raw Data
max. 12
Mandate simultaneously
Basics
What keyword research is — and what it's all for
What is keyword research?
Keywords are the search terms that users enter into the search slot of search engines such as Google. The search for these keywords is called keyword research.
This keyword research is a fundamental process in search engine marketing (SEM). It helps to understand, Which terms and phrases are used by the target groupto search for products, services or general information on the Internet.
Effective keyword research makes it possible to optimize content so that it appears as high up as possible in the search results (SERPs) for the relevant search queries.
Why do keyword research?
A keyword search primarily helps to Search terms to findwith which the Website has the best chance of ranking high in organic search results. At the same time, it provides valuable insights into what potential customers are really looking for.
ExampleAs a manufacturer of hydrogen combustion engines, we optimize our website accordingly for the keyword "hydrogen combustion engine".
Even if this term technically correct may be, search the potential customers, however for something else: Hydrogen engine.
And perhaps the optimal keyword is "hydrogen engine manufacturer"?
These small differences can make a big difference later on. Turnover which is why a Prior analysis always recommended is.
Process
How keyword research works with us
// 01
Wish list
// 02
Turn & enrich
Generic terms without volume reference—lots of content, little qualified traffic.
// 03
Prioritize
Analyzed competition keywords and regained market share.
Result
What you get in the end
Once the keyword research is complete, we will deliver a document that derives a prioritized keyword list from the data as a quintessence – including all raw data.
// 01
Prioritized Keyword List
The takeaway: All researched terms, prioritized according to our formula – so you know where to start.
// 02
All raw data, transparent
// 03
Keyword Mapping (upon request)
Our Approach
What makes our keyword research special
Our keyword research combines multiple data sources and creates thanks to in-house formula a reliable prioritization.
Because keyword research is about more than just determining search volume.
In addition to all Data infatuation we also give Creativity and a fresh look into the project in order to the best nuggets to track down
AI DeploymentAI helps us cover analyses and content faster and more broadly, while evaluation and strategy remain human. And we also optimize for AI search itself, keyword GEO.
From our projects
Searches that triggered requests
Industry & Mechanical Engineering
Start with the wish list: Terms you want to be found by — plus anything sales and support hear daily.
+80 % organic search queries
B2B service
Every desired keyword is spun: synonyms, questions, comparisons, long-tail — enriched with search volume, competition, and Such an intention.
+25 % Qualified Visibility
D2C & E-Commerce
Based on potential and effort, a clear order emerges: what gets content first, and what can wait.
120 new rankings
Specific key figures will follow after approval from the respective clients.
Bernd Kleinschrod
Who researches
Senior research, no junior team.
Your keyword research is done by a senior with over 20 years of online marketing experience – not a trainee passing on a tool export. Bernd Kleinschrod is a Google Partner, certified Scrum Master, and lecturer for SEO and GEO at the bvik German Federal Association for Industrial Communication.
- 20+ years
- Google Partner
- Scrum.org Professional Scrum Product Owner 1
- Lecturer bvik
Terms and conditions
How much does keyword research cost?
The price depends on the number of desired keywords and starts from 795 euros.
For further wishes, such as keyword mapping or ongoing support with implementation and optimization, we can create affordable package deals.
You are welcome to request a non-binding offer from us.
Starting price
about 795 €
What's included in the price
- Search by number of desired keywords
- Prioritized list + all raw data
- Keyword Mapping & Packages on Request
- Non-binding offer in advance
Raw data belongs to you. Non-binding offer in advance.
After that
How to proceed after research
Keyword research is the perfect foundation for further optimizations. Starting with the prioritized list, it should now be time for the Implementation and optimization Create editorial plan, write author briefings, create content and have it reviewed by SEO experts, implement content.
Don't worry, we won't leave you out in the cold: Even if the services are not included in the research, we can, if necessary, provide the completely control the further process and realize or just Provide targeted support for individual steps. From project management to maintenance in the CMS or eCommerce system, our experienced SEO team can help with all measures.
We also always recommend a parallel SEO Audit to have it carried out to ensure the success of keyword research is sustainable. Because sometimes it's not about the keywords at all. Then technical or other causes prevent good rankings.
Deepening
Suchintention: Why the Money Keyword Doesn't Always Win
Behind every search query is an intent. Those who optimize solely for search volume often end up with the wrong term—much searched, but without purchase intent. Four intent types help to choose the right keywords:
Informational
„What is keyword research“ — the user wants to learn, not buy.
Commercial
„Keyword Research Agency“ — Comparison, purchase intent matures.
Transactional
„Commission keyword research“ — ready to act.
Navigation
„web rockets keyword research“ - specifically searches for a brand.
Example: A manufacturer of „hydrogen combustion engines“ ranks correctly from a technical standpoint – but potential buyers are searching for „hydrogen engine manufacturers.“ Only intent analysis can uncover the difference, which is crucial for deciding on inquiries.
Deepening
Keyword Mapping: One URL, one clear keyword set
Keyword mapping assigns each researched keyword to exactly one URL. That sounds simple, but it prevents an expensive problem: Keyword Cannibalization — when multiple pages on the same website compete for the same term. Google then doesn't know which page to rank, and often shows the weaker one.
Example: A guide article and a product page both target „keyword research.“ Instead of reinforcing each other, they weaken each other. Clean mapping separates the intentions — guide for informational, product page for transactional — and each page ranks for what it's meant for.
FAQ
Frequently Asked Questions about Keyword Research
Keyword research starts at €795 and is tiered based on the number of your desired keywords. For keyword mapping or further support, we create affordable all-inclusive packages – you'll receive a non-binding quote beforehand.
Usually a few business days, depending on the scope (domain size, number of desired keywords, languages). We will provide the specific timeframe with the quote.
This depends on your wish list and the scope chosen. We will rotate every keyword from your wish list, search for synonyms and alternatives, and provide a prioritized list – not just the terms you already know.
Keyword research finds the right terms you should optimize for. SEO Audit checks if your website is technically and content-wise capable of ranking for it at all. Both complement each other — we often recommend doing both in parallel.
Yes. The same database (search volume, competition, search intent) controls both organic content (SEO) and paid campaigns (SEA/Google Ads). Thorough research benefits both channels.
Keyword mapping assigns each keyword to a suitable URL. This prevents keyword cannibalization, where multiple of your pages compete for the same term and weaken each other.
Yes. You will receive all raw data transparently, including search volume, competition, and existing rankings. This ensures the prioritization process is always understandable, and the data is yours.
Especially for B2B and D2C products requiring explanation, where technical terms and actual search behavior differ. We work across industries, with a focus on manufacturing, mechanical engineering, and B2B services.
The prioritized keyword list is the basis for implementation: editorial plan, content creation, on-page optimization. Upon request, we can accompany the entire process or provide targeted support for individual steps.
No. Keyword research is a one-time service without obligation. You are free to decide whether you continue working internally, with us, or with a third party afterward.
The next step
Ready for successful keyword research?
Request your free strategy consultation with a Senior Consultant now.