Experience the power of data-based decisions with marketing dashboards

Goodbye chaos of numbers. Hello data power!
Analyze data efficiently

Analyze data efficiently

A good dashboard shows the key figures and values at a glance.
Identify relevant KPIs

Identify relevant KPIs

Which KPIs are really relevant? What are secondary key figures?
Several sources in one place

Several sources in one place

No more data chaos. All data sources clearly arranged in one place.
Transparent results for all stakeholders

Transparent results for all stakeholders

No more data chaos. All data sources clearly arranged in one place.

Increase marketing efficiency with user-friendly dashboards

Reporting in marketing can often be tedious and time-consuming. Unclear KPIs and data from different sources lead to complicated analyses. There are Comparing apples with oranges and the incorrect KPIs analyzed. With devastating consequences: The confusing facts lead to Wrong decisions and inefficient campaigns in marketing.

Clearly structured marketing dashboards allow you to visualize the current situation at any time. in real time retrieve. This means that data-based decisions can be made very quickly in order to dynamically optimize strategies.

The Increasing efficiency in marketing: Analyses are faster and marketing activities are targeted more precisely.

Selecting and measuring the right KPIs

A common problem is the Selection of the wrong KPIs. The reason for this is usually a lack of clarity about the strategic goals and which key figures correlate best with the goals.

As a result, KPIs are defined that are readily available but have no meaningfulness with regard to the strategic objectives.

It is therefore important to carefully evaluate the right KPIs for the marketing dashboard. This is the only way to ensure that they are in line with the objectives.

Otherwise, the wrong figures are considered and incorrect conclusions are drawn. These wrong decisions can jeopardize a company's goals.

We provide support during the conception phase in selecting the right KPIs - so that the marketing dashboard is not doomed to failure right from the start.

Ready for a marketing dashboard?
Request a free strategy meeting with a senior consultant now.

Aggregate data from different sources in the marketing dashboard

The aggregation of data from different sources helps to obtain a comprehensive picture of the success and failure of marketing activities or customer behavior.

Only when all data along the customer journey are visible in the marketing dashboard, the complex interrelationships can be recognized. So we can well-founded decisions and develop targeted strategies.

Data silos, fragmentation, inconsistencies and data protection issues are common hurdles here.

Advantages of a marketing dashboard

  • Data visualization: Clear presentation of data to quickly grasp complex information.
  • Real-time analyses: Fast response to current developments and trends.
  • Data consolidation: Holistic view of marketing activities.
  • Performance comparison: Compare different marketing channels and campaigns to evaluate effectiveness and optimize the use of resources.
  • Target control: Monitoring of KPIs and targets for continuous adaptation.
  • Data-based decisions: Marketing dashboards provide well-founded data on the basis of which strategic and tactical decisions can be made.
  • Time saving: Automated report generation saves marketing teams valuable time.
  • Customized reports: Marketing dashboards can be customized so that different stakeholders receive exactly the information that is relevant to them.
  • Identification of opportunities and risks: Recognizing opportunities for growth and risks at an early stage.
  • Transparency and cooperation: Access to standardized data in the dashboard increases transparency in teams and facilitates collaboration.

How we can help - Our services

Support from our experts in creating a marketing dashboard. This saves valuable time and common mistakes are avoided. Mistakes in the design and implementation can otherwise lead to wrong conclusions and wrong decisions lead.

We are happy to provide support on these points:

  • Definition of objectives and addressees: Which KPIs are important? Which questions should be answered?
  • Conception and wireframing: How should the data be visualized? Which elements and functions should be included?
  • Define data sources and interfaces: Which tools and platforms provide the relevant data? Which interfaces can be used to retrieve the data?
  • Tool selection: Which tool meets our requirements in terms of functionality, data integration and user-friendliness?
  • Build dashboard: Integrate data sources (interface programming if necessary), design visual display and implement interactive functions.
  • Inspect & Adapt: Does the Marketing Dashboard prove itself in practice?