AI agent vs automation - how to use them
If you're involved in AI automation, you've probably come across terms such as "AI agent" or "agentic systems". They sound like science fiction, but they are more real than ever. However, the term "agent" is often used misleadingly in the context of automation. In this article, we take a down-to-earth look at what really lies behind the [...]
Paid Ads - definition, basics & tips
What are paid ads? Paid ads are online advertisements for which an advertiser pays to place their marketing messages on various platforms such as search engines (e.g. Google Ads), social media (e.g. Meta or TikTok Ads) or display networks (banner ads). They are a very direct, immediate way to run measurable marketing campaigns. This allows [...]
Google Ads costs - Guide to successful budgeting
The costs for Google Ads are quite easy to calculate, as billing is based on clicks. The click price fluctuates greatly, but in our experience it is between €0.50 and €4 for most campaigns. We have already been able to run favorable campaigns at click prices of € 0.03 - although favorable does not always equal successful. [...]
5 tips for successful, modern wine marketing
Wine is more than just a drink - it tells stories, arouses emotions and creates special moments. This is exactly what we convey in wine marketing. Only the means of transport has changed dramatically in recent years with digitalization. Time to break new ground. Thanks to online marketing, it is now easier than ever for winegrowers to [...]
Optimizing Google Ads - 7 tips for maximum impact
Want to get more out of your Google Ads campaigns? With the right optimizations, you can improve your visibility in search results, increase your conversion rate and thus maximize your return on investment (ROI). This comprehensive guide provides 7 tips on how to optimize Google Ads campaigns to improve visibility and conversion. #1 - [...]
Dashboarding - effective data visualization made easy
What is dashboarding? It sounds complicated, but it's actually quite simple: dashboarding is the process of creating and using dashboards. These help with the visualization of data and decision-making. Dashboards explained simply Dashboards are a visually appealing presentation of otherwise rather sober or boring figures. In dashboards, figures are graphically [...]
What is SEO?
Around two thirds of all online experiences begin with a search engine. In turn, around 90 percent of the queries there end up on the first page. These figures clearly show why every company should take advantage of search engine optimization (SEO). In this article, we explain how SEO works and then go into the most important benefits and [...]
SEO course with B2B focus
Learn SEO for more traffic via search engines. Special conditions possible!
LinkedIn marketing - you're guaranteed to mess it up with these tips
LinkedIn marketing has exploded in recent months. And so have the tricks used by marketing professionals. "Hello Mr. Kleinschrod, I would be very happy to network with you! MfG, Müller""Hello Mr. Kleinschrod, nice that we are now networked. Here is my offer, when would you like to buy?""HELLO!!!11!!???" We have compiled the best tips for unsuccessful LinkedIn marketing for you. Tip [...]
Shopify vs Shopware: Which store system is better?
Shopify or Shopware? Anyone planning an online store should choose the right store system to avoid costly mistakes.
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