SEO H1 – Why the Heading (Doesn't) Matter
The H1 heading is the most important HTML element on a webpage to signal the main topic to Google and users. It should only appear once per page, include the focus keyword, and pique curiosity. It serves as a content summary and hierarchically structures the page (H1 → H2 → H3), which can improve ranking. That's the theory. But [...]
Google Ads for B2B: examples, strategies, mistakes
When it comes to Google Ads for B2B, we often hear the following sentence: „We tested Google Ads once. Didn't work, just burned money.“ It doesn't matter whether we hear this from management or marketing staff: They are usually right. Because their campaigns have burned money. But not because Google Ads [...]
AI Marketing Guide 2026: Definition, strategy, tools
The time of wild AI experiments is over. In 2026, those who view AI in marketing merely as a „copywriting tool“ will not only lose market share, but also burn through cash. While the internet is drowning in generic AI content (AI slop), the wheat is being separated from the chaff: successful marketing teams are not using AI for more output, but for better output. In this [...]
AI & SEO - The revolution in search engine optimization
AI and SEO are currently the buzzwords in search engine marketing. Artificial intelligence also has an immense impact on search engine optimization. Two different perspectives #1: Support in SEO work ChatGPT, Gemini and co. make our everyday lives much easier. But what about SEO? Can we rely on generative AI in good conscience [...]?
AI agent vs automation - how to use them
If you're involved in AI automation, you've probably come across terms such as "AI agent" or "agentic systems". They sound like science fiction, but they are more real than ever. However, the term "agent" is often used misleadingly in the context of automation. In this article, we take a down-to-earth look at what really lies behind the [...]
Paid Ads - definition, basics & tips
What are paid ads? Paid ads are online advertisements for which an advertiser pays to place their marketing messages on various platforms such as search engines (e.g. Google Ads), social media (e.g. Meta or TikTok Ads) or display networks (banner ads). They are a very direct, immediate way to run measurable marketing campaigns. This allows [...]
Google Ads costs - Guide to successful budgeting
The costs for Google Ads are quite easy to calculate, as billing is based on clicks. The click price fluctuates greatly, but in our experience it is between €0.50 and €4 for most campaigns. We have already been able to run favorable campaigns at click prices of € 0.03 - although favorable does not always equal successful. [...]
5 tips for successful, modern wine marketing
Wine is more than just a drink - it tells stories, arouses emotions and creates special moments. This is exactly what we convey in wine marketing. Only the means of transport has changed dramatically in recent years with digitalization. Time to break new ground. Thanks to online marketing, it is now easier than ever for winegrowers to [...]
Optimizing Google Ads - 9 tips for maximum impact
If you optimize your Google Ads campaigns, you get a better return on your advertising budget. With the right optimizations, you can improve visibility in search results, increase the conversion rate and thus maximize the return on investment (ROI). This comprehensive guide provides 9 tips on how to optimize Google Ads campaigns to increase visibility and conversion [...].
Dashboarding - effective data visualization made easy
What is dashboarding? It sounds complicated, but it's actually quite simple: dashboarding is the process of creating and using dashboards. These help with the visualization of data and decision-making. Dashboards explained simply Dashboards are a visually appealing presentation of otherwise rather sober or boring figures. In dashboards, figures are graphically [...]