Strategic clarity in 2 days.
No more fruitless meetings and conflicting priorities. We use a Proven, structured strategy framework, to unite your team in record time and create operational clarity.
- ✅ Strategic clarity instead of endless discussions
- ✅ Defined, practical goals & KPIs
- ✅ Concrete action and implementation plan
- ✅ Clear priorities
- ✅ External moderation
Typical situations in which a strategy workshop is worthwhile
Unclear strategy & goals
There is either no strategy or a poor strategy. Unclear strategies are often full of buzzwords („agile“, „AI“, „leadership“, „sustainable“, „disruptive“) and unclear goals.
Such goals are often formulated so vaguely that they can never officially be considered „failed“. As a result, everyone ends up working towards different goals.
Everyone moves somewhere, but they all arrive at different places - so that the team fails to succeed.
A common picture of goals & success is missing
Everything is priority 1 - and therefore nothing is important
20 initiatives are all fighting for the budget and resources of just three projects at the same time. The team is overloaded, projects are only half completed and there is a lack of courage to not to do.
A good strategy decides for A and against B. A bad strategy often tries to do everything at the same time.
Strategies between the ivory tower and the drawer
A strategy is often devised „from above“ without taking into account the reality of those who will ultimately have to implement it.
As a result, cynicism prevails at grassroots level because the plans fail to address real day-to-day business. At the same time, there is no system in place to make progress measurable.
Without clear responsibilities and tracking, the strategy has no influence on day-to-day activities.
A good strategy requires a close alliance between vision and practice. It is not a one-off event.
Only if the team accepts the goals and the implementation is consistently followed up will real change occur. .
The task is well known.
But the plan is missing.
Website-Relaunch, marketing strategy, market entry, product launch and much more: the team knows the tasks and challenges.
But there are too many opinions on possible solutions and therefore no agreed plan on how to actually achieve the goal.
Either you get caught up in discussions or teams go in different directions. It is decided early on whether projects are successful or not.
Management changes and restructuring
New team leader, new management, internal restructuring: Instead of embarking on a months-long „discovery process“, a strategy workshop helps you find clarity in two intensive days.
Sometimes teams become demotivated as a result and lose their „drive“.
A joint workshop creates clarity and commitment and brings new energy to everyone involved.
Budget reset
It sounds contradictory at first, but it makes perfect sense: when budgets are cut, investments should be made in a new strategy.
If the budget becomes tight, the strategy must be sharpened. Resources must be deployed on point in order to achieve the unchanged high targets.
A strategy workshop helps with the realignment.
Inaction burns money.
Many companies view a strategy workshop as an „extra investment“. However, the real costs arise where there is no clarity. If you save time on strategy, you will pay for it twice and three times over later on.
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Friction instead of returns: when teams neutralize each other
It's not that the different teams aren't working. In fact, they often all work to the limit. But without a common goal, they all run in different directions. As a result, everyone ends up in different places. The teams deliver 100 % of energy, but the outcome is only 20 %. The rest is eaten up by internal coordination loops, duplication of work and mutual slowing down. That's not productive work, it's expensive friction. -
Expensive late effects: Why "Just start" costs ten times as much
Starting a project without a strategy - whether it's a website relaunch or a market launch - is like building a house without statics. You often only realize on the second floor that the foundation is not holding. Every course correction that only becomes apparent during implementation (during design, programming or roll-out) costs ten times as much as proper strategic planning would have cost. If you save on thinking, you pay the "interest on planning errors" when it comes to doing. -
The watering can trap: dilution of resources
This way, everyone is heard: Each participant silently develops a concrete strategy idea (concept), which is seen & evaluated by everyone on day 2. -
Hesitating while the competition is already sprinting
While no clear direction has yet been declared internally, the competition is already creating facts. The opportunity costs of inaction are often higher than the risk of making the wrong decision. Market shares that are lost today due to hesitation will have to be laboriously bought back tomorrow for a multiple of the budget. -
Talent erosion: the departure of the high performers
Nothing frustrates A players more than a lack of direction and bullshit bingo strategies. When the best minds feel like they are wasting their time in pointless meetings or on aimless projects, they quit internally first - and then officially. The costs for recruiting, onboarding and the loss of know-how are massive. A clear strategy is therefore always an investment in retaining the most important resource: your own talent.
How the strategy workshop works
Day 1: Focus & solutions
The first day is used to define the goal and develop concrete solutions without getting lost in details.
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Step 1: Target definition
The team defines an ambitious, overarching goal. This "North Star" serves as further orientation. Instead of endless debates, a binding main goal is selected through a special, goal-oriented coordination process and final approval by a predefined decision-maker -
Step 2: Define success metrics
A goal is only as good as its measurability. The team defines two to three hard metrics by which the achievement of objectives can be measured. -
Step 3: Concept development
This way, everyone is heard: Each participant silently develops a concrete strategy idea (concept), which is seen & evaluated by everyone on day 2.
Day 2: Decision & plan
The second day transforms the ideas into a fixed plan.
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Step 4: Selecting the strategy
The most promising approaches are made visible through heat map voting - without any lengthy discussions. The decider then selects the three to four top concepts, which are later implemented. -
Step 5: Roadmap & commitment
The selected concepts are placed on a timeline (e.g. next 3 / 6 / 9 months). An owner (person responsible) is named for each initiative on the roadmap and a date is set for the next check-in. The focus here is less on detailed operational planning. -
Step 6: Conclusion & outlook
The decider gives the final „go“ for the roadmap. The workshop ends with a clear distribution of the next steps.
💡 Beyond: Follow Ups
A strategy workshop is a correct and important component for the success of your projects. But it is only the beginning.
You should then look at the roadmap and KPIs in regular joint follow-ups.
In our fast-moving world, even basic requirements can change quickly. In individual cases, goals may also have to be adapted.
The most important thing is to keep at it after the workshop. Regularly review goals, KPIs and to-dos together.
What our customers say
Michael Schröder
The biggest effect was not the result on the board, but the calm afterwards. Decisions were suddenly made quickly because we had a common reference point. The strategy workshop didn't motivate us, it focused us.
Susanne Aigner
Before the workshop, meetings were sometimes a political minefield. Everyone had a different idea of what had priority. The strategy workshop didn't solve this by making everyone happy, but by providing a direction that no one could escape.
Tobias Proksch
We had too many opinions and too few resources. After two days, it was clear for the first time what we were really working towards, what success means in concrete terms and what we were consciously no longer doing. That put an end to discussions and we finally got down to implementation.
Meet your Host:
Your pacemaker for radical clarity
Bernd Kleinschrod
CEO & Co-Founder
bernd@webraketen.io
+49 1515 7740378
A strategy workshop stands and falls with the moderation. Bernd is not a theorist who explains models to you: he is your compass when the discussions get heated and your anchor when the focus is lost. He moderates at eye level because he bears the „scars of practice“ himself.
What Bernd brings to your two days:
The incorruptible view from the outside: As an external moderator, Bernd is not entangled in your internal structures. He sees the blind spots, asks the uncomfortable questions and immediately recognizes when you are drifting into discussions that do not lead to the desired result.
Experience from both worlds: As an agency owner, he knows the view of the management, which wants to see results, as well as the challenges of the teams in day-to-day business. He has experienced these situations often enough himself. Deses „Been-There-Seen-That“ will help you make critical decisions with confidence.
Structure junkie with target guarantee: As your moderator, he will ensure that you don't get lost in the details, but keep to the central theme. He doesn't moderate endless debates, but consistently leads you to a result that actually holds up in practice.
Empathic provocateur: He senses the vibes in the team. Bernd moderates with tact and sensitivity, but is not afraid to put his finger directly in the wound when a decision is being avoided.
Focus guarantor instead of presentation corpses: His aim is for you to not only have a plan after 48 hours, but also the clarity and energy to implement it directly in the following weeks.
„I don't bring any ready-made solutions for your business - but I do bring the system and the practical experience to get the best solutions out of your team. My goal is achieved when you know exactly what to do and why at the end of the two days.“
End the expensive disorientation now.
FAQ - Frequently asked questions
The investment depends on team size and scope. But the more important question is: What does it cost the company if no decision is made? As a rule, the workshop pays for itself very quickly.
We focus on your needs and the desired impact. You have the choice between three proven formats:
Onsite: On your premises. We come directly to your company. This is personal, highly efficient and saves the team valuable travel time.
Offsite: Get out of the daily grind and into clarity. Sometimes you have to change your perspective in order to regain your vision. We have already held workshops in inspiring places. Whether in the tranquillity of the Allgäu or under the sun of Mallorca or the Canary Islands. The advantage: The physical distance creates mental space and allows the team to grow together on a deeper level. This intensity can be ideally combined with team-building activities on site to anchor the new drive in the long term.
Remote: Digital, direct, location-independent. For distributed teams or when time is of the essence: We conduct the workshop via video conference. Using established digital collaboration tools, we also achieve razor-sharp results in the digital space. This is the most cost-effective option, offering full flexibility with minimal organizational effort.
Ideally, the workshop should be spread over 2 days. This way, insights can be better processed in between. However, these are not full 8-hour days.
In extreme cases, this can also be compressed into one day. However, this is not recommended as it will then be a very intensive day and experience has shown that the quality of the results will suffer.
Minimal. We will send you a short check-up in advance. We do the rest together in the workshop. There need not (better: must not) be any PowerPoint battles. What is required are the challenges and your expertise.
We are the architects of the process and your breakwater against endless discussions. We provide the framework so that you can concentrate fully on your topics:
We are the pacemakers: We moderate, structure and keep the pace high. We make sure that your time is used optimally, that everyone is heard and that we have real, reliable results on the table at the end of the two days. If the discussions threaten to drift into „bullshit bingo“ or you find yourself going round in circles, we'll get you back on track.
What we deliberately do not do: Content input. You are the experts for your business, your customers and your products - not us. We keep a low profile because we are convinced that the best solutions are already in your team. It's not our job to tell you, what you should do, but to get you to find out and decide for yourself using the right methodology.
We supply the system - you supply the substance. This clear separation ensures that the strategy is ultimately 100 % „yours“ and not that of an external consultant that ends up in a drawer after two weeks.
Strategy is teamwork, but too many heads in the room kill the speed. To ensure that the workshop develops the necessary impact, we recommend a group of 5 to a maximum of 10 people.
The ideal composition consists of three rolls:
The decision-makers: At least one person must be present who can say „yes“ or „no“ at the end (CEO, founder or team lead). Without the final decision-making power in the room, we run the risk of results being „talked up“ again later.
The bridge builders: Bring in people who have different perspectives on your business. Typically, these are people from sales (customer perspective), marketing (market perspective) and product/technology (feasibility perspective).
The realists: Integrate 1-2 people who will later be responsible for implementation. If the people who „do the work“ help to develop the plan, acceptance is many times higher afterwards.
Our tip: Choose people who are not afraid to speak their mind. A good strategy process thrives on honest friction. If everyone just nods, we are burning potential.
You get none 80-page PDF corpse that collects dust in the „Strategy_V04_final“ archive folder after three days. We produce results that you can work with immediately.
Specifically, you will leave the workshop with:
Your Strategy Signal Board: A crystal-clear, visual overview (analog on paper or digital in tools like Miro) that summarizes your strategy at a glance. No long searches - one glance is enough to know where the journey is heading.
The radical list of priorities: We have decided together what is priority 1 - and what is not. You have a list of projects that you stops, so that you finally have enough resources again for the really important things.
The 90-day march plan: We break down the big strategy into small, digestible bites. You know exactly which milestones you want to achieve in the next three months and who is in charge.
Clear responsibilities: No „one would have to“. We define who is responsible for which result. This creates commitment and puts an end to the tedious alignment ping-pong.
Full alignment in the team: You don't hold the most valuable result in your hand, you can feel it: Everyone in the room has the same view of the goal. The time of guesswork and working against each other is over.
The aim of Strategy Signal is that you come into the office on Monday after the workshop and your team no longer has to ask: „What do we actually do first?“ - because everyone knows.
If you're looking for someone to move in with you for six months, build 150-page PowerPoint presentations and explain your own world with complicated buzzwords, then we're the wrong people.
We differ in three essential points:
Sprints instead of marathons: Traditional consultants love long project durations. We love speed. Strategy Signal is designed to provide the clarity in just two days that traditional consultancies often need months for. We are the turbo, not the long-term parker.
Process competence instead of know-it-all: Conventional consultancies often come with „ready-made“ industry solutions out of the box. The problem is that they rarely fit your team 100 %. We don't presume to know your business better than you do. Instead, we moderate the process so that the solution comes from your own team. This ensures genuine acceptance („ownership“) instead of resistance to „those from above“.
Implementation instead of PDF corpses: Our goal is not a pretty report, but a functioning system. While traditional concepts often fail due to the complexity of implementation, we break everything down into radically simple, measurable steps. You don't get theory, you get a tool that you can start using the very next Monday.
In short: Traditional consultations often sell you the „what“. We give you the „how“ so that you can decide the „what“ for yourself and, above all do can.
This is exactly what we are here for. As external moderators, we mirror the conflicts and guide you through structured decision-making processes. Our concept is designed to achieve „alignment“ not through consensus (everyone gets a bit), but through clarity (we opt for the best).
This is the most important point. Our framework includes an integrated tracking system with follow-ups. In the workshop, we define exactly who delivers which results when and how progress is measured. Optionally, we follow up with regular „signal checks“ to stay on track.
Short answer: Yes. Long answer: Absolutely.
It is a widespread misconception that a strategy method only works if the moderator has known your industry for 20 years. We see it differently:
Strategic problems are human, not industry-specific: Whether you develop software, build machines or work in healthcare - the pain points are the same everywhere. „Everything is priority 1“, vague goals and frictional losses due to poor alignment are universal organizational problems. Our framework dissolves precisely these structures.
You are the experts for your content, we are the experts for the process: We don't presume to understand your business better than you do. And you don't have to pay for that. You bring the specialist knowledge, market knowledge and expertise to the room. We bring the methodology, the structure and the incorruptible moderation to forge a sharp strategy from your knowledge.
The „view from the outside“ is your greatest lever: You are often so deeply rooted in your own industry that you can't see the wood for the trees („operational blindness“). The fact that we are not trapped in your daily industry dogmas allows us to ask the critical questions that no one else asks. This is often the breakthrough needed for real innovation.
Strategy Signal is the operating system for your decision-making. And this operating system runs stably - no matter what software (industry) you install on it.