Author: Bernd Kleinschrod

Google Ads for B2B: examples, strategies, mistakes

A person in a dark coat uses a smartphone while standing in front of a large digital display with futuristic red and pink data visualizations in front of a modern building.

When it comes to Google Ads for B2B, we often hear the following sentence: „We tested Google Ads once. Didn't work, just burned money.“ It doesn't matter whether we hear this from management or marketing staff: They are usually right. Because their campaigns have burned money. But not because Google Ads [...]

AI Marketing Guide 2026: Definition, strategy, tools

AI marketing specialist in a marketing office of the future

The time of wild AI experiments is over. In 2026, those who view AI in marketing merely as a „copywriting tool“ will not only lose market share, but also burn through cash. While the internet is drowning in generic AI content (AI slop), the wheat is being separated from the chaff: successful marketing teams are not using AI for more output, but for better output. In this [...]

AI & SEO - The revolution in search engine optimization

AI and SEO are currently the buzzwords in search engine marketing. Artificial intelligence also has an immense impact on search engine optimization. Two different perspectives #1: Support in SEO work ChatGPT, Gemini and co. make our everyday lives much easier. But what about SEO? Can we rely on generative AI in good conscience [...]?

AI agent vs automation - how to use them

If you're involved in AI automation, you've probably come across terms such as "AI agent" or "agentic systems". They sound like science fiction, but they are more real than ever. However, the term "agent" is often used misleadingly in the context of automation. In this article, we take a down-to-earth look at what really lies behind the [...]

Paid Ads - definition, basics & tips

What are paid ads? Paid ads are online advertisements for which an advertiser pays to place their marketing messages on various platforms such as search engines (e.g. Google Ads), social media (e.g. Meta or TikTok Ads) or display networks (banner ads). They are a very direct, immediate way to run measurable marketing campaigns. This allows [...]

Google Ads costs - Guide to successful budgeting

The costs for Google Ads are quite easy to calculate, as billing is based on clicks. The click price fluctuates greatly, but in our experience it is between €0.50 and €4 for most campaigns. We have already been able to run favorable campaigns at click prices of € 0.03 - although favorable does not always equal successful. [...]

5 tips for successful, modern wine marketing

Wine is more than just a drink - it tells stories, arouses emotions and creates special moments. This is exactly what we convey in wine marketing. Only the means of transport has changed dramatically in recent years with digitalization. Time to break new ground. Thanks to online marketing, it is now easier than ever for winegrowers to [...]

Optimizing Google Ads - 9 tips for maximum impact

If you optimize your Google Ads campaigns, you get a better return on your advertising budget. With the right optimizations, you can improve visibility in search results, increase the conversion rate and thus maximize the return on investment (ROI). This comprehensive guide provides 9 tips on how to optimize Google Ads campaigns to increase visibility and conversion [...].

Dashboarding - effective data visualization made easy

What is dashboarding? It sounds complicated, but it's actually quite simple: dashboarding is the process of creating and using dashboards. These help with the visualization of data and decision-making. Dashboards explained simply Dashboards are a visually appealing presentation of otherwise rather sober or boring figures. In dashboards, figures are graphically [...]

What is SEO?

Around two thirds of all online experiences begin with a search engine. In turn, around 90 percent of the queries there end up on the first page. These figures clearly show why every company should take advantage of search engine optimization (SEO). In this article, we explain how SEO works and then go into the most important benefits and [...]

LinkedIn marketing - you're guaranteed to mess it up with these tips

LinkedIn marketing has exploded in recent months. And so have the tricks used by marketing professionals. "Hello Mr. Kleinschrod, I would be very happy to network with you! MfG, Müller""Hello Mr. Kleinschrod, nice that we are now networked. Here is my offer, when would you like to buy?""HELLO!!!11!!???" We have compiled the best tips for unsuccessful LinkedIn marketing for you. Tip [...]

Difference between Design Sprint and Design Thinking

Design Sprint and Design Thinking have a few things in common. But the bottom line is that they are very different. In almost every design sprint we facilitate, the question of the difference between design sprint and design thinking almost always comes up. What is the difference? While design sprints were only introduced a few years ago by the associated [...]

Native app vs web app vs hybrid app

Native app, web app or hybrid app: if you need an app, you need to ask yourself the question of technology at an early stage. Here you can find help with the decision.