Case Study
Merino-Brand · D2C
Past the wholesale store, Direct to customer
super.natural is a Merino brand for sports and everyday wear. To get into stores, the brand relied on wholesale. They wanted to become more independent and sell directly to their customers. We built the complete direct-to-consumer sales channel: from the shop and integration with merchandise management to visibility and customer loyalty.
30 %
Revenue directly to end customers
0 to 1
Built direct sales
Shop + CRM
end-to-end support
Initial situation
The path to the shelf led through others
Companies that want to be present in stores rely on wholesale. This costs margin, the direct line to the customer, and a piece of control over their own brand. super.natural wanted both: to remain on the shelves and additionally build its own path to the end customer.
The internet makes it possible to skip the gatekeeper and reach the customer directly. That's what we stand for as an agency.
Procedure
Your own channel is more than a shop. It needs a functioning foundation, reach, customer loyalty, and a team that can lead it.
Built direct sales from the ground up
// 01
Shop and merchandise management connected
own Online store with a design that matched the brand and connected it to the existing inventory management system. Up until then, this system was only designed for wholesale. We opened it up for direct sales to end customers.
// 02
To be found
// 03
Customers waiting
Supporting customer loyalty: from newsletter sign-ups to a discount on the first purchase to regular outreach. For the brand, this was uncharted territory at the time.
// 04
Empower the team
Not only built the channel, but also empowered the team to manage it internally themselves. This keeps the brand independent, even from us.
Result
About 30 % of revenue comes directly from this source today
Today, about 30 % of sales are generated through our own online store, directly to end customers. Wholesale is no longer the only way onto store shelves. super.natural has grown significantly since its launch, and the direct sales channel is making a noticeable contribution to that growth.
„We wanted to move away from relying solely on trade and speak directly with our customers. Today, a large portion of our revenue comes from our own shop. webraketen not only built the channel for us but also enabled us to manage it ourselves.“
Management · super.natural
Directly to the customer, instead of through third-party shelves.
We build direct-to-consumer sales channels for brands, from the shop to visibility to customer loyalty, and empower the team to manage it themselves. Let's talk about your channel.
