First, we'll look at where you want to go, what your market looks like, and what your competition is doing. The channels come after that.
Only after that do we talk about SEO, ads, or the Website.
Many agencies rely on so-called productized services: standardized services that are processed according to strict standards.
SEO as a package, every month the same checklist, the same reports, the same process for every client.
For the agency, that scales well. For you, not so much.
Because you are getting off-the-shelf service. What usually brings you more success is a service that fits your goals, your products, and your market.
We are interested in the other direction. We start with your goal and build the solution for it. Comparable to a special-purpose machine: nothing off-the-shelf but a construction for your specific task.
„Planning? That just costs money. Let's start implementing right away!“
On the contrary: Planning is never expensive. Six months of SEO on keywords that no buyer is looking for are expensive, or a relaunch that doesn't change anything about the inquiries. That's why our Strategy workshops so proven.
We're listening. What are your goals, within what timeframe, and with what budget? More qualified leads from the DACH region is a different goal than market entry into the USA. And direct sales, built alongside the dealer network, is again a different task.
We're looking at your market, your competition, and your customers. What is the buyer looking for who needs your product but doesn't know your name yet? Who is currently in the positions you want to occupy? What does a click cost in your segment, and what is an inquiry with you worth?
If there's a marketing strategy, we'll review it against the numbers. If there isn't one, we'll develop it with you. Without this step, any channel decision is a guess.
Only now are we looking at the how. Which channels? Which measures? Which tactics?
Sometimes it's SEO. Sometimes Google Ads. Website. Shop. Agentic system. No matter what: You get the proposal with justification, effort, and expected impact. Exactly how it fits your needs. And not our processes.
The box is big. Which tool comes out is decided by step 4, not our offer shelf.
when sales needs new leads, not just more traffic
for visibility in Google and in AI answers
When rankings plummet and no one knows why
as a database for content, structure, and ads
for demand that already exists today
for websites that can be maintained by your own team
for direct sales to end customers or dealers
for D2C brands looking to go live quickly and scale internationally
in case the traffic is right and the requests are missing
as a starting point, when the direction is still open
for work that ties people down today but doesn't require a brain
for decisions that would otherwise take half a year to be resolved by the committee
if no one internally can lead the project
In-house training
for teams that want to take on the work themselves
A construction specifically for your task cannot be multiplied at will. The four steps above take time from people who have done this many times before, and there is no unlimited supply of them here.
That's why we handle a maximum of twelve mandates at a time. When twelve are taken, they're taken. Then we say so, instead of pushing someone else in.
What this practically means: Those who are accepted get the full depth instead of a place in the queue. Who is behind it
It happens, it's perfectly fine. If you know what you need, we won't discuss it away for three appointments.
We'll build it in a way that it fits with the rest. The campaign knows your target audience from search, the landing page knows the campaign, and the organic rankings don't work against the ad budget. In the end, the campaign, page, and rankings will all pull in the same direction.
We'll tell you which channels are suitable, and whether we're the right fit for them.
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