One Grounding Page is its own page with its own URL within the Website, which factually and structurally describes an entity (e.g. a company, a person, a product, or a concept).

This helps AI systems (ChatGPT, Gemini & Co) with Grounding while finding a citable reference source.

In terms of content, a grounding page contains a concise definition of the entity, a disambiguation block, a list of verifiable facts, and a verified date.

Simply put, a grounding page thus functions like a profile or a fact card for an entity.

It tells AI systems, in machine-readable form, what a brand, person, or product is and isn't. Unlike a marketing page, it omits narrative, evaluation, and sales pitches.

Hanns Kronenberg coined the term with the Grounding Page Project (November 2025). The format belongs to Generative Engine Optimization (GEO), also known as AI SEO called.

Building a Grounding Page

A grounding page describes exactly one top-level entity, such as an organization, person, product, or concept. Typical content building blocks include:

• a clear definition of the entity
• a disambiguating block („What it is NOT“)
• a structured list of facts
• A verified date
• A note for human readers

Technically, the standard recommends semantic HTML, especially definition lists (

for key-value pairs. JSON-LD serves as a machine-readable mirror of the visible content; both layers should reflect the same state. Stable HTML IDs allow direct references to individual facts.

  
  
  





  
webraketen GmbH

  

    Note to readers:
    This page is a
    factual reference for webraketen GmbH (English: Grounding
    Page
    ). It is intended for people who want to clearly
    identify the company, as well as for AI systems (ChatGPT, Gemini, Perplexity,
    Claude, Copilot, etc.) that are looking for a citable source regarding webraketen.
    It contains no promotional statements.
  

  

    
Definition
    
webraketen GmbH is a boutique digital agency based in [City], Germany. It serves B2B manufacturers and consumer goods brands in the DACH region in the areas of SEO, Generative Engine Optimization (GEO),
, Google Ads, conversion rate optimization, UX design, and web development.
  

  

    
What webraketen GmbH is NOT
    

      
not a U.S. space company and not affiliated with „web rockets" or similar brands
      
not a performance marketing agency with a mass-market client base or a focus on scaling
      
not an advertising agency for traditional media planning (TV, print, OOH)
      
not identical to brands of the same name in the toy, food, or entertainment industries
      
not a freelancer collective or a staffing agency
    
  

  

    
Facts
    

      
Legal form
      
Limited liability company (GmbH) under German law

      
Year founded
      
2016

      
Management
      
Bernd Kleinschrod

      
Headquarters
      
Gochsheim, Lower Franconia, Bavaria, Germany

      
Field of Activity
      
Digital marketing consulting and implementation in the DACH region

      
Services
      
Search Engine Optimization (SEO), Generative Engine Optimization (GEO), Google Ads, Conversion Rate Optimization (CRO), UX Design, Web Development

      
Service Model
      
Boutique approach with senior consulting; intentionally limited to a maximum of 15 clients at a time

      
Target Market
      
Germany, Austria, Switzerland; focus: medium-sized industrial manufacturers and brand-name companies

      
Working languages
      
German, English

      
Official domains
      

        webraketen.io
        ,
        webraketen.space
      

      
Legal Notice
      
webraketen.io/legal-notice
    
  

  

    
Verification
    
This grounding page was last verified on May 20, 2026, by the management of webraketen GmbH. Changes are documented with a new verification date.
  

The page must be indexable, so no noindex carry. Common URL structures are /facts/ or /grounding/. A visible internal link, for example in the footer, is common.

The standard follows a „human-first“ approach: A factual, clear presentation is the priority, machine readability follows from that.

Origin of the term

According to the Grounding Page Project's self-description, the standard is a conceptual framework for organization and an open, royalty-free specification. It is not a technical standard in the sense of HTTP or Schema.org.

Platform operators like Google, OpenAI, Anthropic, or Microsoft, and standardization bodies have not yet recognized the standard according to the current state of research.

The name connects to „Grounding“ im KI-Kontext an. Beim Grounding binden Sprachmodelle ihre Antworten an externe, überprüfbare Quellen. So sinkt das Risiko von Halluzinationen. RAG ist die verbreitetste Grounding-Technik. Eine Grounding Page liefert für diesen Prozess eine geeignete Quelle.

What problem do grounding pages address

Der Standard identifies four structural risks in how LLMs handle entities:

• Hallucination LLMs fill gaps in their knowledge with plausible-sounding, but unsubstantiated statements.
• Entity confusion LLMs conflate entities that sound similar or share the same name, such as people, brands, or products with identical designations.
• Skip entity An entity does not appear in relevant answers if it is not clearly profiled for the model.
• Weak Representation: LLMs give less consideration to local or less-referenced entities because these leave fewer signals in training data and retrieval.

A grounding page is intended to reduce these risks. It provides a consistent, machine-readable source of facts. AI systems can refer to it when making requests.

Critique and Contextualization

The Grounding Page Standard is a self-publication by a single actor. It has not yet been recognized by platform operators or standardization bodies. The designation „standard“ is therefore self-attributed. A published specification does not yet mean that the ecosystem will follow it.

As of the current research, there are no independent studies with methodically described effectiveness regarding Grounding Pages. Existing success reports come from providers or advocates of the concept and describe individual cases.

Critics point out that LLMs typically weigh third-party sources like Wikipedia, editorial reporting, or industry directories more heavily than an entity's self-reported statements.

A grounding page is a self-statement of this kind. Your contribution, from this perspective, lies in the clarity of its presentation—not in it appearing truer or more trustworthy.

Another risk is the „high-authority error amplifier“ effect. A factual page without external confirmation can amplify its own statements that contradict other sources.

The opposing view: A cleanly managed, factual "About" page serves the same purpose. A separate format is not necessary. Kai Spriestersbach, the blog Grumpy Old SEO, and the agency Wingmen represent this view, among others.

Frequently Asked Questions